Name, Image, and Likeness

Name, Image, and Likeness (NIL) has transformed college athletics, bringing unprecedented opportunity alongside new complexity. In the wake of the House v. NCAA settlement and the emergence of the College Sports Commission, NIL is more regulated, more scrutinized, and more consequential than ever. Success in this environment requires clear, informed strategy, along with strong and experienced deal-making.

Christine Brown & Partners advises student-athletes, families, and stakeholders across the full NIL lifecycle. We help clients understand their rights, evaluate opportunities, and make decisions that protect eligibility, academic standing, and long-term earning potential. From early brand development to complex agreement review, we provide proactive guidance backed by deep experience in college athletics.

Strategic NIL Advisory & Representation:

We are trusted for:

• Advising athletes on building, positioning, and protecting their personal brand

• Reviewing and negotiating NIL and endorsement agreements to ensure fair value and compliance

• Evaluating revenue-sharing and compensation structures with institutions under emerging frameworks

• Guiding athletes through eligibility, academic, and compliance considerations tied to NIL activity

• Developing long-term NIL strategies that balance immediate opportunities with future goals

• Providing counsel on regulatory developments, including College Sports Commission processes and NIL Go submissions

Our Services Include:

• NIL contract drafting, review, and negotiation

• Endorsement and sponsorship strategy and representation

• Pre-deal counseling to assess risk, value, and alignment with athlete goals

• Brand protection, including trademark, licensing, and intellectual property strategy

• Business formation and structuring to manage NIL income and ventures

• Compliance guidance across NCAA, institutional, and state requirements

• Advisory support in the event of NIL agreement review, rejection, or dispute

A Smarter Approach to NIL

• Forward-looking guidance, not just transaction-level review

• Integrated legal, business, and brand strategy

• Experience navigating evolving NCAA and institutional frameworks

• Trusted counsel for athletes at every stage—from recruitment through professional transition

Your NIL is more than a contract. It is your platform, your reputation, and your future earning potential. We help you approach it with clarity, discipline, and a strategy designed to maximize opportunity while minimizing risk.

Whether you are evaluating your first opportunity or managing a growing portfolio of deals, Christine Brown & Partners provides the guidance and advocacy to help you move forward with confidence.